0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
    Total
    Check Out Continue Shopping

    Blog — Socks

    Here Is The Least Expensive Way For Men To Be Stylish

    Here Is The Least Expensive Way For Men To Be Stylish

    We admit it: it’s way harder for men to inject style into their daily lives than it is for women. Especially since they’re stuck wearing a suit and tie five days a week.

    But there is a simple AND cheap way to stay stylish, whether you’re power dressing for a presentation or just hanging out on the weekend. The answer? Socks.

    Instead of opting for a traditional pair of dark gray or black socks — fingers crossed you no longer wear white tube socks anywhere but the gym — why not embrace a little color and a whole lot of pattern?

    People are rarely going to see your socks, so they can remain your little secret. But if someone is paying attention, a little bit of camo on your feet can do wonders to brighten up a three-hour board meeting.

    How men’s socks became a symbol of wealth and intelligence

    How men’s socks became a symbol of wealth and intelligence

    I think we can all agree that most men like to keep things simple. Minimalist style is key to the average man’s interest in fashion. But that doesn’t mean that he’ll settle on his pair of socks.

    In fact, for today’s modern man, socks are what jewelry is to women – statement pieces that leverage any outfit. Socks went from being hidden pieces of clothing warn simply for warmth, to accessories of statement.

    Socks personalize a man, adding a subtle allure. Polka dots, eccentric patterns and bright colours are trendy ways to showcase personality beneath a well-tailored trouser. This also reflects trends toward modernizing the classic suit and trouser-shirt pairing.

    Today, men’s fashion and apparel rests in the details; watches, skinny ties, high-polished shoes, pocket squares. These fell down the hierarchy of men’s apparel for several decades, and now they are symbols of status, intelligence and charisma.

    It’s no secret that men’s fashion has evolved into something much more mainstream over the last decade. Prior to this, men’s fashion has lacked creativity and boldness – in large part because clothing is equated with femininity and a highly engendered industry. Today, socks are a 2.8 billion dollar industry.

    Men’s clothing has become more of a speaking point, especially given the importance driven by celebrities and talking heads. Many male stars have clothing lines and associate high fashion with a high sense of bravado. From sports anchors to our own Prime Minister, socks have become one of the biggest accessory trends in male fashion. In fact, it may as well be an indicator of success, according to a study done by Harvard University’s Business School.

    What they found was that people tend to associate higher status and competency with non-traditional/conformist behaviours. Apparently socks are a great measure of conformity. Traditionally, the darker the sock, the more appropriate. Today, bright colours and eccentric patterns denote drive and intelligence.

    Socks have come a long way since they were first constructed from animal skins and wrapped around the ankles. Considering that they are now mass produced and inexpensive, it may come as a surprise to learn that they were once reserved for the rich, elite class. In the early Medieval times, those who wore socks were considered part of the noble class.

    In the 16th century with the invention of the knitting machine, socks were more tightly woven. They were made from wool for the general population, and by silk and cotton for the upper classes. In the 20th century, nylon socks were invented.

    Today, socks aren’t given a second thought when it comes to expense. Most retail at cost-effective prices. Perhaps the scene may be changing in the men’s department, but if I want a pair of socks to do the job, I’m not heading anywhere fancy.

    Some people think that crazy socks might be a passing trend, perhaps having reached their peak popularity. Still, I can’t help but look down when I see a man in suit. After all, if we want to know what he’s all about, look no further than at the color of his socks.

    Indulge In Your Sock Obsession

    Indulge In Your Sock Obsession

    Watches, belts and hats are cool, but when it comes down to new socks, we are all about it. With our BOGO (Buy One Get One Free) offer on SoKKs.com, you can pick up several pairs of socks to show off for 50% off.


    From Rubber Ducks to Camouflage to colorful argyle themes, there’s no telling how many compliments you’ll get.


    They’re the perfect outfit pick-me-up for any occasion. You can also pick-up a gift box for that special guy in your life.

    8 Pairs Of Socks That Are Probably In Your Drawer Right Now

    8 Pairs Of Socks That Are Probably In Your Drawer Right Now

    1. The Disappearing Act

    The ankle socks that always slip down under your feet the second you start walking, but you keep trying to wear them because they're the best choice for sneakers.
    Andrea Hickey / BuzzFeed

    The ankle socks that always slip down under your feet the second you start walking, but you keep trying to wear them because they're the best choice for sneakers.

    2. The Muppet Fur

    Those super fuzzy socks that are extremely soft and comfortable, but you only wear them around the house because they're 0% stylish.
    Andrea Hickey / BuzzFeed

    Those super fuzzy socks that are extremely soft and comfortable, but you only wear them around the house because they're 0% stylish.

    3. The One-Hit Wonder

    The socks that hit above the ankle and look pretty awkward if you're not wearing them under pants.
    Andrea Hickey / BuzzFeed

    The socks that hit above the ankle and look pretty awkward if you're not wearing them under pants.

    4. The Good Effort

    The ruffly, decorative, looked-so-damn-cute-online pair you fully intended to wear when you bought them, but so far have barely found any use for them at all.
    Andrea Hickey / BuzzFeed

    The ruffly, decorative, looked-so-damn-cute-online pair you fully intended to wear when you bought them, but so far have barely found any use for them at all.

    5. The Quitter

    The knee-high pair you spend all day pulling back up.
    Andrea Hickey / BuzzFeed

    The knee-high pair you spend all day pulling back up.

    6. The Old Friend

    The pair you've stopped wearing because they have multiple rips at the heel and toe, but you refuse to throw them out because they used to be nice socks and buying new socks is such a hassle, and you keep your hopes up that someday they'll magically mend themselves.
    Andrea Hickey / BuzzFeed

    The pair you've stopped wearing because they have multiple rips at the heel and toe, but you refuse to throw them out because they used to be nice socks and buying new socks is such a hassle, and you keep your hopes up that someday they'll magically mend themselves.

    7. The Yeah, Right

    The pair that are way too colorful to be practical most of the time.
    Andrea Hickey / BuzzFeed

    The pair that are way too colorful to be practical most of the time.

    8. The Widow

    And finally, that one sock just floating around in your sock drawer because you lost the other one in the laundry.
    Andrea Hickey / BuzzFeed

    And finally, that one sock just floating around in your sock drawer because you lost the other one in the laundry.

    Socks Are The New Neckties

    Socks Are The New Neckties

    I have been an investment banker for over 35 years and I am focused on the retail and fashion industries. Throughout the decades, when I’ve gone to meetings I’ve worn a suit and tie. No matter what, regardless of whether the fashion is skinny ties or fat ties, wearing a tie was de rigeur. Looking like a banker involved wearing a tie. I thought that without a tie my head would fall off.

    Until now. Two months ago I stopped wearing a tie and I haven’t regretted it for a moment. For the six months prior to that, the tie felt wrong. It was no longer a sign of being the grownup in the room. Something had happened to neckties and what they mean, but what?

    Three years ago my firm represented a company for sale called TheTieBar.com. The Company designed all its own ties and sold them online only, direct to consumers. At the time, ties were having a moment and we sold TheTieBar.com for a super high price. Three years ago, you could go to a party and see a young man wearing shorts, a woven shirt and a tie. But since then, the necktie’s fortunes have moved in another direction.

    What is it that feels so wrong about wearing a necktie now? The answer is: consumer attitudes. It’s not really about the tie, it’s about how consumers feel about themselves. It’s not that the fashion has changed, it’s that the culture has changed. The necktie isn’t a symbol of authority, stability and knowledge as it was in the past. It’s a symbol of subservience. Most people now expect that a person with a tie has a job where they say things like, “you can find that in aisle five” or “your car will be right up.” And you don’t consider people with ties sources of authority anymore.

    What does the necktie symbolize? Conformity, commercialism, mass production. Those are the opposite of values that consumers now want. Today consumers want artisanal products, personalized for them, not mass produced in China. They want things that are produced locally and ethically. They want their things to give them a feeling of belonging, to be authentic to the consumer’s lifestyle. They want their clothes to reflect how they feel about themselves and their place in the world. In that schema, the tie is just the wrong message. Unlike other garments, it’s not about the color or fabrication, the whole thing is just wrong now. Ties for professionals are off-message, they say the wrong thing about the wearer.

    Will anything replace the necktie?

    Yes. Socks. Socks are the new neckties, the place where a man can, on a pretty risk-free basis, express his individuality. And the socks business is on fire. There is enormous growth in socks because consumers need to stock up to replace their all-black collections with something more thoughtful, interesting and fun. And buyers of companies are paying high multiples for successful sock companies. Will that last? Most likely, it will move like most trends towards something else in three years’ time.

    It’s very unusual for a garment to represent values that are rejected by the culture and become obsolete. But most garments have a function and aren’t only symbolic or decorative the way the tie has been for a long time. Will the necktie return? It’s hard to foresee a time when that will happen. Until consumers impute a different meaning to neckties, or until their production and presentation changes in some unforeseen way, the necktie is not likely to make a big comeback. So until then, knot not, let your open shirt help you recall the power of consumers and let all men’s necks breathe free.

    Sale

    Unavailable

    Sold Out

    x